How to Prepare for Your Podcast Guest Appearance
So, you’ve landed a podcast guest spot—congrats!
Now what?
Whether this is your first guest appearance or you’re a seasoned pro, preparation is key to showing up confidently, delivering value, and making the most of this marketing opportunity.
In this post, I’ll cover quick and actionable tips to help you feel prepared, connect with the audience, and leave a lasting impression.
Why Podcast Guesting is a Game-Changer for Your Brand
Being a podcast guest is more than just an interview—it’s a powerful way to build your credibility, expand your reach, and create meaningful connections with new audiences.
But to truly maximize this opportunity, you need to show up prepared and ready to shine.
How to Prep and Practice for Your Podcast Guesting Session
Preparation is the secret to a confident and engaging guest appearance. Here’s how to get ready:
Listen to Past Episodes – Get a feel for the host’s style, audience, and typical format.
Know Your Key Talking Points – Outline the main points you want to share to keep your message clear and engaging. How can you serve this audience?
Practice Answering Common Questions – Keep your introduction of yourself nice and short, so as not to eat up the whole episode. Be ready to tell people where to find you and what free resource they can download after the show.
Check Your Tech Setup – Ensure your microphone, internet connection, and recording space are optimized for clear audio.
Keep Your Offers Aligned with Your Speaking Points — Keep things cohesive by having one free resource that leads to your dream client offer. This will also help you keep your speaking topics on point, which will boost your authority and let your expertise shine!
What Questions to Ask the Host Before Your Podcast Interview
Reaching out to the host before your interview helps you feel more confident and aligned with their expectations. Here are a few important questions to ask:
What is the format of the episode? (Interview, Q&A, casual conversation, etc.)
Will I receive any questions in advance? (This helps you prepare for key discussion points.)
Who is the target audience? (Tailor your insights to best serve the listeners.)
How long will the episode be? (So you can structure your responses accordingly.)
Can I promote my offers or links at the end? (Know the promotional guidelines ahead of time.)
How to Make the Most of This Podcast Marketing Opportunity
A podcast guest appearance isn’t just about showing up—it’s about leveraging the experience for long-term visibility.
Here’s how:
Share the Episode – Once it airs, promote it across your social media, email list, and website.
Engage with Listeners – Reply to comments, messages, or DMs from listeners who reach out after hearing your episode.
Repurpose the Content – Turn key takeaways into social media posts, blog content, or even a mini-training.
Follow Up with the Host – Build a lasting relationship by thanking the host and staying connected. This is where future collaborations, referrals, and more could come from!
Get Ready to Shine as a Podcast Guest
With the right preparation, you can confidently step into your podcast guesting session and make a lasting impact. Follow these tips, do your homework, and embrace the opportunity to share your expertise with new audiences.
Resources to Help You Prepare for Podcast Guesting:
Podcast Guesting Course [HERE] – A complete 3 video series and toolkit to help you get booked on podcast become a standout podcast guest!
Podcast Guesting Accelerator [HERE] – A step-by-step guide to mastering the art of podcast guesting with 1:1 strategy sessions with me -> a podcast host and producer with 4 years of experience!
Book a 1:1 Call [HERE] — Plan your speaking points, align your offers, and strategize your podcast guesting journey with me!
Your next great opportunity starts with one conversation—get ready to make it count!
